How We Help Brands Create Best-Selling Cosmetics – SAISZE Success Story
In the highly competitive beauty industry, how can a brand create a best-selling cosmetic product? As a professional OEM/ODM supplier, BJY Cosmetic Supply has worked with numerous international brands, helping them bring their product ideas to life and achieve market success. Today, we’re sharing our experience with SAISZE, a brand that successfully launched a high-performance skincare product with our support.
1. Understanding Brand Needs & Market Analysis
SAISZE is a premium skincare brand targeting urban women aged 25-40 who seek safe, effective, and high-end skincare solutions. They wanted to develop a face cream with anti-aging, repair, and deep hydration benefits to meet the growing demand for high-performance skincare.
Market Analysis Findings:
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Industry Trends: Natural active ingredients, clean beauty, and sensitive skin-friendly formulations are highly sought after.
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Competitor Research: Luxury brands like La Mer and Estée Lauder dominate the market, but their high prices leave room for premium alternatives.
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Consumer Demand: Customers are looking for high-performance skincare with luxury brand efficacy at a more affordable price.
2. Product Development & Custom Formulation
Based on our research and SAISZE’s brand concept, our R&D team developed the “Peptide Repair Anti-Aging Cream” with the following key features:
✅ Powerful Active Ingredients: Hexapeptide + Pro-Xylane + Ceramides for anti-wrinkle and skin repair.
✅ Clean Beauty Formula: Free from alcohol, mineral oil, and artificial colors, making it suitable for sensitive skin.
✅ Advanced Technology: Microencapsulation for enhanced ingredient stability and absorption.
3. Manufacturing & Quality Control
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Produced under GMP standards, ensuring strict quality control in raw materials, production environment, and final testing.
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Conducted multiple rounds of safety and efficacy tests to ensure a gentle yet effective formula.
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Offered flexible small-batch trial production before mass production to minimize brand investment risks.
4. Packaging Design & Brand Identity
SAISZE aimed for a luxury skincare aesthetic to compete with high-end brands. We provided:
✅ Customized Packaging: Frosted glass jars to enhance the premium feel.
✅ Brand Logo & Design: Minimalist branding with gold foil stamping for a sophisticated look.
✅ Sustainable Solutions: Eco-friendly packaging materials to align with global sustainability trends.
5. Marketing & Launch Support
To ensure SAISZE’s product successfully entered the market, we assisted in marketing strategies, including:
📌 KOL/KOC Influencer Campaigns: Collaborating with beauty bloggers on Xiaohongshu (RED) and TikTok.
📌 Social Media & E-Commerce Strategy: Building brand storytelling and boosting engagement.
📌 Offline Retail Expansion: Helping SAISZE secure placement in premium beauty stores for greater visibility.
6. Results & Market Response
🎉 50,000+ units sold within the first two months of launch
🎉 Repeat purchase rate reached 45%, driven by strong word-of-mouth marketing
🎉 Successful expansion into the US and European markets with positive customer feedback
Conclusion: How We Help Brands Succeed
✅ End-to-end customization from market research to product development.
✅ High-quality OEM/ODM manufacturing to ensure product competitiveness.
✅ Tailored branding and marketing strategies to enhance brand positioning.
If you’re looking to create your own best-selling beauty product, contact us today! BUNJOIN Cosmetic Supply is here to bring your vision to life. 🚀
