Case Study: V….. × BUNJOIN — Custom Beard Cleanser Development
1. Project Background
V….. is a premium men’s grooming brand based in the United States, catering to modern men who value practicality and quality. With growing demand for specialized beard care, the brand decided to launch a dedicated beard cleanser—a product that would complement their existing grooming line and address the needs of beard-conscious consumers.
BUNJOIN was selected as their OEM partner, responsible for full-cycle development including formulation, sampling, production, and export coordination.
2. Initial Inquiry & Requirements
During the early stage, V….. shared clear objectives through several rounds of discussion with our product team.
Key requirements included:
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Effective cleansing of facial hair and skin underneath
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Moderate foaming, easy to rinse, non-drying
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Clean, masculine scent—no sweet or floral notes
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Suitable for frequent use without interfering with beard oils or conditioners
3. Sampling & Client Feedback
BUNJOIN’s R&D team developed two sample variants with different textures and scent blends. These were shipped to V….. for internal testing.
Key feedback highlights:
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“Cleans better than expected—leaves beard feeling soft and refreshed.”
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“Scent is subtle and clean, not overpowering.”
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“Foam level is balanced. I like how controlled it feels.”
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“Our team agrees this formula is ready to go live as our first version.”
4. Production & Quality ControlAfter confirming the final formula, V….. placed an initial order for 5,000 units. Production was completed at BUNJOIN’s facility with strict QC oversight.
QC Process Included:
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Viscosity, pH, and microbial testing for each batch
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Retained samples for traceability
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Dual inspection during filling and labeling phases
5. Logistics & Delivery
After 18 days of production, the order was shipped via ocean freight to Los Angeles, USA. BUNJOIN managed all customs documentation and loading.
Delivery results:
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All cartons arrived intact and undamaged
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Labeling and documentation met FBA and U.S. compliance standards
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On-time delivery ensured a smooth product launch window
6. Market Feedback & Future Plans
The product launched on Amazon.com and V…..’s Shopify store and received strong customer responses.
Customer Reviews:
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“Leaves my beard clean and smooth without dryness.”
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“Saw a noticeable difference after two weeks—will repurchase.”
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“Definitely better than generic face wash I used before.”
Following the cleanser’s success, V….. has signed on for a second project with BUNJOIN: a post-wash beard tonic to complement the cleanser.
Collaboration Summary
This project helped V….. successfully enter the beard cleansing niche with a targeted, high-performing product. With BUNJOIN’s fast R&D cycle, flexible manufacturing, and export expertise, the client was able to move from concept to shelf in just under two months.
Want to launch your own beard care product? Contact BUNJOIN — we turn concepts into ready-to-sell products with speed and precision.
