Top-Selling Men’s Grooming Products in 2025: What Retailers Are Stocking
As the global men’s grooming market continues to expand, 2025 has already shown a major shift in product preferences and buying behaviors. Retailers are racing to keep up with trends that blend skincare science with daily convenience, offering high-performance solutions that cater to modern men’s grooming routines. If you’re a brand, distributor, or manufacturer looking to align your offerings with consumer demand, here’s what’s topping the charts.
1. Multi-Functional Moisturizers: More Than Just Hydration
Gone are the days of simple moisturizers. In 2025, men expect their moisturizers to do more than hydrate.
Key trends:
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Anti-aging + Hydration: Moisturizers now include retinol, niacinamide, and peptides to combat fine lines and dullness.
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SPF + Blue Light Protection: With more men working from screens or outdoors, protection from digital and UV rays is critical.
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Texture Matters: Lightweight gels are favored in hot climates, while creams dominate in colder regions.
Top ingredients to look for:
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Hyaluronic Acid
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Ceramides
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Vitamin C
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Peptides
Retailer Tip: Highlight multipurpose products in your listings—men appreciate function and simplicity in one.
2. Beard Oils & Balms: The Rise of Beard Culture 2.0
Beards are still big—and they’re getting more refined. Men are embracing beard care not just for styling but also for scalp-level health and grooming.
Beard care essentials trending now:
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Lightweight Beard Oils: With argan and jojoba oil, non-greasy formulas are winning.
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Beard Balms with Hold: Infused with shea butter and beeswax to help shape and soften longer beards.
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Scent-Free Options: More brands are launching fragrance-free versions for sensitive skin.
Retail Insights: Beards are becoming a statement of personal style. Stock both scented and unscented variations and consider bundle options with beard brushes or shampoo.
3. Cleansing Goes Smart: Tech Meets Skincare
2025 has seen a surge in smart skincare devices for cleansing. Men are adopting sonic facial brushes and app-connected skincare tools.
What’s popular:
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Cleansers for Oily/Acne-Prone Skin: Products with salicylic acid and tea tree remain top picks.
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Smart Cleansing Devices: Sonic devices that track skin improvement via mobile apps.
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Solid Cleansing Bars: Eco-conscious men are going plastic-free with bar cleansers packed with charcoal or kaolin clay.
Best sellers include:
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Foam cleansers with niacinamide
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Micellar water (as a no-rinse option)
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Multi-action charcoal bars
4. Eye Creams & Serums: No More “Tired Look”
Men are now incorporating eye care into their daily routines to combat puffiness, dark circles, and crow’s feet.
Top trending eye care features:
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Roll-On Applicators: Convenient and soothing for busy mornings.
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Caffeine + Peptides: For reducing puffiness and energizing under-eye skin.
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Night Serums: Designed to work while men sleep, featuring retinol and hyaluronic acid.
Tip for Brands: Educate customers about the benefits of dedicated eye care—it’s one of the fastest-growing segments.
5. Anti-Acne Skincare: Formulated for Male Skin
Hormonal acne and shaving-related breakouts are prompting more men to seek targeted acne solutions.
Hot picks for 2025:
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Gentle Exfoliants: Products with PHAs (polyhydroxy acids) that exfoliate without irritation.
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Spot Treatments: Fast-acting formulas with benzoyl peroxide or sulfur.
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Daily Toners with Niacinamide: For oil control and pore tightening.
Don’t forget: Clean-label claims like “non-comedogenic,” “paraben-free,” and “fragrance-free” are driving purchases.
6. Shaving Products Reimagined
Classic shaving is making a comeback—with a modern twist.
Bestselling innovations:
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Pre-Shave Oils: Enhance glide and prevent razor burn.
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Foam vs. Cream Showdown: Creams are favored for richness, while foams dominate for convenience.
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Aftershave Balms: Alcohol-free formulations with aloe vera, allantoin, and panthenol are trending.
Consumer behavior: Men prefer kits—offer shaving sets with razors, cream, and post-shave care.
7. SPF Protection: A Non-Negotiable in 2025
Sun protection is finally seen as essential—not optional.
Men’s SPF products in demand:
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Moisturizers with SPF 30–50: Combine hydration and protection in one.
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Mineral Sunscreens: Zinc oxide and titanium dioxide are gaining popularity among sensitive skin users.
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Toned Formulas: Slightly tinted versions to reduce the white cast are favored by darker skin tones.
Education opportunity: Retailers can offer guides or explainers about the difference between chemical and physical sunscreens.
8. Fragrance-Free & Sensitive Skin Formulas
The clean beauty wave has reached the men’s grooming aisle.
Standout clean trends:
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Alcohol-Free Toners
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Non-foaming Cleansers
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Hypoallergenic Moisturizers
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Natural Beard Oils
Label language to use:
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“Dermatologist-tested”
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“Fragrance-free”
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“For sensitive skin”
Tip: Offer trial sizes to convert sensitive-skin customers into loyal users.
9. Eco-Conscious Grooming: Men Go Green
Sustainability is no longer just a bonus—it’s expected.
What’s selling:
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Biodegradable Packaging
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Refillable Bottles
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Solid Shampoo & Face Bars
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Plastic-Free Razors
Retail Strategy: Dedicate a “sustainable section” or badge for low-waste and cruelty-free options.
10. Trending Now: Men’s Face Masks & Night Creams
Men are indulging in spa-like treatments at home.
Hero products:
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Clay Masks for Detox
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Sheet Masks with Hyaluronic Acid
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Overnight Repair Creams with Retinol
These products are marketed as a weekly ritual and are often bundled for higher AOV (average order value).
