1. Background: Lee Beauty’s Vision for Growth
Lee Beauty, an emerging skincare brand known for its innovative formulas and clean aesthetics, was seeking to expand its distribution network beyond retail platforms. Their goal was to strengthen their B2B wholesale presence while maintaining product quality and brand identity.
To achieve this, Lee Beauty partnered with BUNJOIN, a professional OEM/ODM cosmetic manufacturer specializing in custom skincare formulations, private labeling, and global B2B supply solutions.
2. BUNJOIN’s OEM/ODM Solution for Lee Beauty
As a trusted cosmetic OEM supplier, BUNJOIN provided Lee Beauty with end-to-end production support:
-
Customized Formula Development:
Based on Lee Beauty’s clean beauty concept, BUNJOIN R&D team developed gentle, effective formulations suitable for all skin types, using naturally derived actives and clinically tested ingredients. -
Packaging & Branding Support:
We offered multiple packaging design options tailored to Lee Beauty’s minimalist aesthetic, enhancing shelf appeal for both online and offline retail channels. -
Bulk Production & Consistent Quality:
With BUNJOIN’s ISO-certified factory and advanced filling lines, Lee Beauty achieved stable bulk supply capacity while ensuring consistency across batches.
3. Expanding the B2B Channel: From Local to Global
After partnering with BUNJOIN, Lee Beauty successfully launched a wholesale program targeting spas, beauty clinics, and boutique stores in North America and Europe.
Key results include:
✅ 30% growth in wholesale orders within 6 months
✅ Entry into 3 new regional distributors in the U.S.
✅ Improved marketing reach through co-branded campaigns powered by BUNJOIN’s B2B marketing resources
Through BUNJOIN’s established international logistics network and regulatory compliance support, Lee Beauty could easily export its skincare line to multiple regions without production delays.
4. Marketing Collaboration and Brand Support
Beyond manufacturing, BUNJOIN assisted Lee Beauty with strategic market positioning.
Our marketing team provided:
-
Product storytelling and packaging copywriting optimized for SEO
-
Visual materials and social media guidance for brand consistency
-
Participation in trade fairs and beauty exhibitions to connect with global buyers
This full-cycle collaboration helped Lee Beauty stand out in the competitive skincare market while building stronger trust among B2B partners.
5. The BUNJOIN Advantage
For beauty brands like Lee Beauty, choosing BUNJOIN means gaining a partner who understands both product creation and market expansion.
Whether your brand needs:
-
Custom skincare formulation
-
Private label packaging
-
International compliance documentation (MSDS, COA, FDA, etc.)
-
Global B2B marketing strategy
BUNJOIN provides an all-in-one OEM/ODM solution to help brands grow from startup to scale.
6. Partner With Us
If your brand is ready to expand globally like Lee Beauty, BUNJOIN can help you build a sustainable and profitable B2B model.
📩 Contact BUNJOIN today to discuss your skincare manufacturing needs and explore OEM/ODM partnership opportunities.
