Case Study: Custom Beard Balm Project for B…..T…
1. Background
In August 2024, we received an inquiry from an overseas men’s grooming brand, B…..T…. The brand is well-established on e-commerce platforms and social media, known for offering premium grooming products for men.
They were looking to launch a natural, non-greasy beard balm with styling benefits, and needed a trusted OEM partner who could support everything from formulation to packaging—on a tight launch schedule.
2. Client Requirements
After reaching out via our website contact form, the client quickly shared their key product expectations:
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Product: Beard Balm (Leave-in styling and conditioning)
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Key features: Lightweight, natural ingredients, non-sticky, with hold
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Packaging: 60g matte aluminum tin + customized label
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Certifications: CPSR (EU), MSDS, COA for export
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Timeline: Ready for market launch within 3 months
3. Our OEM/ODM Solution
We responded within 24 hours to fully understand their needs. After discussion, we provided a full-service plan covering:
✅ Step 1: R&D & Sample Development
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Shared 3 existing base formulas (including shea butter, beeswax, jojoba oil)
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Client preferred a lightweight formula—we customized it for better absorption and hold
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Samples were prepared and shipped via DHL within 5 working days
🗣️ Client feedback: “Excellent texture and natural scent — better than expected!”
✅ Step 2: Packaging Design Support
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Client provided their logo; we helped optimize the label layout
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Offered 3D mockups for visual confirmation (see image below)
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Chose eco-friendly aluminum tins with soft-touch matte labels to match brand identity
✅ Step 3: Production & Quality Control
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We proceeded with raw material sourcing and production
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Lead time: 30 working days
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Strict in-house QC for each batch + stability testing + appearance check
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Full compliance documents: MSDS, COA, Ingredient List, CPSR support
✅ Step 4: Shipping & After-Sales
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Shipment via FOB Guangzhou as per client’s request
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Assisted with document prep for EU CPSR registration
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After-sales team followed up to ensure satisfaction
4. Client Results & Ongoing Collaboration
After receiving the first order, B…..T… launched the beard balm on their website and Amazon store.
Within the first month, over 2,000 units were sold, and customer reviews praised its texture, scent, and easy styling. Based on this success, we are now developing two more SKUs: Beard Oil and Men’s Facial Cleanser.
5. Summary
This project reflects our core strength in fast, reliable, and high-quality OEM/ODM services for men’s grooming brands.
From sample to shipment, we work closely with each client to ensure the product aligns with their market vision and meets all regulatory requirements.
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