Introduction: Men’s Grooming Is Entering a New Growth Phase
The global men’s grooming industry is entering a new phase of accelerated growth. What was once a market focused mainly on shaving products has evolved into a comprehensive personal care ecosystem that includes skincare, beard care, hair care, and wellness-driven solutions.
Looking toward 2025, the global men’s grooming market is expected to expand steadily, driven by changing male consumer attitudes, increased skincare awareness, and the rapid development of online shopping channels.
Global Men’s Grooming Market Size & CAGR Forecast
Industry research indicates that the global men’s grooming market is projected to surpass USD 80 billion by 2025, with an estimated compound annual growth rate (CAGR) of 7–9%.
This growth is not evenly distributed across all product categories. Men’s skincare, in particular, is emerging as the fastest-growing segment, outperforming traditional shaving and basic hygiene products in many regions.
According to data published by Statista, men’s skincare consumption has increased significantly over the past five years, reflecting a broader shift toward preventative and long-term skin health.
Key Growth Driver #1: Rapid Expansion of Men’s Skincare
Skincare Is Becoming a Core Category for Men
One of the most important forces behind men grooming growth is the rapid expansion of men’s skincare. Modern male consumers are increasingly investing in products designed to address:
-
Excess oil and clogged pores
-
Dehydration and rough skin texture
-
Post-shave irritation and sensitivity
-
Early signs of aging
Facial cleansers, moisturizers, serums, and face masks are now considered essential components of daily grooming routines rather than optional add-ons.
To respond quickly to this demand, many brands choose to work with experienced men’s skincare OEM manufacturers like BUNJOIN, which provides end-to-end product development solutions tailored specifically to the men’s grooming market. By partnering with a professional manufacturer, brands can launch customized skincare products more efficiently while maintaining consistent quality standards.
Key Growth Driver #2: Online Purchasing & Digital Channels
E-commerce Is Reshaping the Men’s Grooming Market
The continued expansion of online shopping is another major driver shaping the global men’s grooming market 2025 outlook. Compared to traditional retail, e-commerce offers male consumers greater convenience, privacy, and access to product education.
Key advantages of online grooming purchases include:
-
Easy comparison of ingredients and benefits
-
Access to reviews and expert content
-
Subscription and repeat-purchase models
-
Direct communication with brands
As a result, brand-owned websites and digital-first strategies are becoming increasingly important. Manufacturers that support content-driven and SEO-friendly brand growth—such as BUNJOIN’s OEM grooming solutions—are playing a critical role in helping brands succeed online.
Key Growth Driver #3: Premiumization & Ingredient Awareness
Men Are Willing to Pay More for Better Products
Premiumization is another clear trend in the men’s grooming industry. Male consumers today are more informed about cosmetic ingredients and are actively seeking products that deliver visible results.
Popular ingredient trends include:
-
Hyaluronic acid for hydration
-
Niacinamide for oil control and barrier repair
-
Charcoal and clay for deep cleansing
-
Botanical extracts for soothing and protection
This shift toward higher-quality formulations creates strong demand for manufacturers with advanced R&D capabilities and international compliance experience, particularly in the men’s skincare segment.
Regional Growth Highlights
North America & Europe
These mature markets continue to grow steadily, driven by premium grooming products, sustainability awareness, and high online shopping penetration.
Asia-Pacific
Asia-Pacific remains the fastest-growing region for men’s grooming. Influenced by Korean and Japanese skincare trends, male consumers in this region are adopting multi-step skincare routines at a rapid pace.
Brands expanding globally often rely on established grooming product manufacturers like BUNJOIN to adapt formulations and packaging to different regional markets while maintaining brand consistency.
OEM & Private Label Opportunities in 2025
The outlook for 2025 presents strong opportunities for:
-
Men’s skincare-focused brands
-
Private label grooming product lines
-
Distributors seeking reliable OEM/ODM partners
Manufacturers offering integrated services—from formulation and testing to packaging and scale-up—are becoming long-term strategic partners rather than simple suppliers.
Sustainability & the Future of Men’s Grooming
Sustainability is increasingly influencing purchasing decisions in the men’s grooming market. Consumers are paying closer attention to packaging materials, ingredient sourcing, and environmental impact.
Brands that incorporate recyclable packaging, refill concepts, and responsible formulations are better positioned to build long-term customer loyalty.
Conclusion: A Strong Outlook for the Men’s Grooming Market in 2025
The global men’s grooming market outlook for 2025 remains highly positive. Driven by skincare innovation, digital purchasing behavior, and premium product demand, the industry is positioned for sustained long-term growth.
Brands that understand these trends—and collaborate with experienced manufacturing partners—will be best prepared to compete and grow in this evolving global market.
