Amazon’s top 3 hot brands analysis：
Best seller #1 CeraVe
1. Brand Story:
Founded in 2005 in the U.S., CeraVe was developed by a team of dermatologists who discovered that many skin issues stem from a compromised skin barrier. Their solution? A formula enriched with three essential ceramides and MVE technology, which slowly releases moisturizing ingredients over time to provide long-lasting hydration. CeraVe’s face wash for men continues this gentle, science-driven approach. It’s designed for sensitive and acne-prone skin types, providing effective cleansing without stripping or irritating the skin.
2. Men’s Face Wash：CeraVe Hydrating Facial Cleanser, Moisturizing Face Wash For Dry Skin, Hyaluronic Acid + Ceramides + Glycerin, Hydrating Cleanser For Normal To Dry Skin, National Eczema Association Certified
3. Monthly sales volume：70k+ bought in past month
4. Country: USA
Best seller #2 NIVEA
1. Brand Story:
NIVEA, created by Beiersdorf in 1911, is one of the world’s oldest skincare brands, recognized for its iconic blue tin. NIVEA Men, launched in the 1980s, was among the first to bring dedicated men’s skincare to the global market. NIVEA Men face washes are known for their strong cleansing power, cooling freshness, and simple usability—ideal for oily skin, athletes, and men who want fast and effective results. Common ingredients include menthol, charcoal, and oil-control agents.
2. Men’s Face Wash： NIVEA MEN Maximum Hydration Moisturizing Face Wash with Aloe Vera, 5 Fl Oz Tube
3. Monthly sales volume：8k+ bought in past month
4. Country: Germany
Best seller #3 L’Oréal
1.Brand Story:
L’Oréal, the world’s largest beauty company, launched its Men Expert line in 2004, aiming to bring high-performance skincare to modern men. The brand combines cutting-edge technology with urban style, creating products that cater to active, appearance-conscious men.L’Oréal Men Expert face washes stand out for their bold design, targeted solutions (like anti-fatigue, anti-acne, brightening), and key ingredients like salicylic acid, volcanic mineral extract, and charcoal. It’s a favorite among younger, city-based men who want visible results.
2. Men’s Face Wash： NIVEA MEN Maximum Hydration Moisturizing Face Wash with Aloe Vera, 5 Fl Oz Tube
3. Monthly sales volume：4k+ bought in past month
4. Country: France