KoluaWax Beard Grooming Kit Collaboration: How We Develop High-Performance Beard Oil & Beard Care Sets for B2B Brands
As demand for men’s grooming products continues to rise across North America and Europe, more brands are investing in premium beard care kits that combine beard oil, beard balm, grooming tools, and packaging customization. One successful example is our collaboration with KoluaWax, a popular U.S. beauty brand known for waxing and grooming essentials.
This case study shares how BUNJOIN helped KoluaWax create a customized beard care kit from formula development to packaging design, and how B2B customers can apply similar strategies to scale their product lines.
Why Beard Grooming Kits Are a Growing Opportunity
The beard care category has evolved beyond simple beard oil. In 2024, the global beard grooming market exceeded $550 million, and demand continues to grow due to lifestyle shifts, influencer marketing, and the popularity of full-beard trends.
Today’s male consumers want more than moisturization—they look for complete beard solutions including:
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Conditioning + fragrance beard oil
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Nourishing beard balm
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Beard wash or softener
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Grooming tools such as wooden combs or scissors
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Gift boxes for e-commerce retail
B2B buyers and distributors are increasingly choosing beard grooming kits because they offer:
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Higher perceived value
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Better giftability for Amazon and retail shelves
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Lower shipping cost when fully assembled at the factory
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Strong differentiation vs. single-item competitors
This made a beard kit the perfect category for KoluaWax to expand into.
The KoluaWax × BUNJOIN Collaboration
How We Developed Their Custom Beard Oil & Beard Care Kit
When KoluaWax approached us, their goal was clear:
Create a premium beard care kit suitable for U.S. e-commerce buyers, with consistent scent, clean ingredients, and strong branding.
Our project included formula development, packaging design, kit assembly, and logistics support. Below is a breakdown of how we built the product step by step.
1. Custom Formula Development
Premium Ingredients for High-End Retail
KoluaWax requested a formula that is lightweight, fast-absorbing, and safe for sensitive skin.
We developed a blend featuring:
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Argan Oil – moisturizes and softens coarse hair
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Jojoba Oil – mimics natural sebum, reducing itchiness
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Sweet Almond Oil – smooths and conditions
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Vitamin E – antioxidant protection
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Essential Oils – clean masculine scent
The viscosity, absorption rate, and fragrance were adjusted through multiple rounds of lab testing, ensuring the final product aligned with KoluaWax’s brand positioning.
2. Kit Structure & Product Combination
Winning Beard Care Kit Layout for B2B Brands
To help KoluaWax stand out in the market, we recommended a 3-piece kit, including:
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Beard Oil (30ml / 1oz amber glass bottle)
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Beard Balm (60g tin)
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Wooden Comb (sandalwood or beechwood optional)
This combination balances:
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Strong visual appeal
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High perceived value
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Cost efficiency for retail pricing between $19.99–$29.99
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Lightweight shipping for Amazon FBA
B2B buyers often underestimate the importance of kit composition. A successful grooming kit should offer both treatment and styling—beard oil conditions the hair, while beard balm provides hold and shape.
3. Packaging Customization
From Branding to Luxury Gift Box
KoluaWax wanted a masculine, modern packaging style with a premium retail presence. We supported the entire design process:
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Matte black gift box with embossed logo
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Amber glass bottles for natural durability
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UV-printed labels for water resistance
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Eco-friendly kraft paper option for sustainable markets
We also helped KoluaWax optimize box size to reduce freight cost and meet Amazon FBA packaging guidelines, an important factor for e-commerce brands.
4. OEM/ODM B2B Services Provided
Throughout the project, BUNJOIN offered complete OEM/ODM support, including:
✔ Formula R&D
Customized beard oil and balm formulations with ingredient transparency.
✔ Packaging Engineering
Label dielines, 3D mockups, and retail-ready gift box design.
✔ Pre-Production Sampling
Free formula samples and paid full-kit samples for Amazon photography.
✔ Assembly + QC
Full assembly line to ensure uniformity, fill weight accuracy, and leak testing.
✔ Compliance Documents
COA, MSDS, ingredient lists, and export documents for the U.S. market.
✔ Shipping Support
Assistance with DDP air freight, FBA labeling, and carton optimization.
The partnership resulted in a product line that matched KoluaWax’s standard for quality, aesthetics, and brand consistency.
B2B Insights: What Other Brands Can Learn from This Collaboration
If you are a distributor, brand owner, or private label seller looking to expand your men’s grooming product line, here are key takeaways from the KoluaWax project:
1. Kits Perform Better Than Single Products
Bundled beard kits increase AOV and create stronger retail presence.
2. Natural Ingredients Sell Better
Consumers prefer simple ingredient lists with low-irritation plant oils.
3. Packaging Makes or Breaks Retail Success
Premium glass bottles, matte boxes, and coordinated color schemes elevate your brand instantly.
4. Scent Strategy Matters
Offer 2–3 signature scents to lead the market, such as:
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Cedarwood & Sandalwood
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Vanilla Tobacco
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Pine & Bergamot
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Unscented (high Amazon demand)
5. ODM Flexibility Helps You Scale Faster
With low MOQ and ready-to-market formulas, B2B brands can launch quickly without high R&D cost.
Why B2B Clients Choose BUNJOIN for Beard Grooming Kits
BUNJOIN is a leading OEM/ODM supplier specializing in beard oil, beard balm, beard wash, grooming kits, and men’s skincare products.
We support brands with:
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Low MOQ for startups
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Custom formulas or ready-to-label formulas
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Gift box packaging options
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Fast lead time (7–15 days)
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High-end ingredient sourcing
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One-stop kit assembly
Whether you are building a new private label line or expanding your current grooming range, we offer the manufacturing strength and creative flexibility to bring your brand vision to life.
