
Amazon’s top 3 hot brands analysis:
Bestseller #1
Dove |
1. Brand Story:
Dove was launched in 1957 by Unilever, initially offering a revolutionary cleansing bar formulated with ¼ moisturizing cream. Originally developed for medical use, Dove’s gentle formula quickly became popular for daily skincare, especially among people with dry or sensitive skin. Dove is best known for promoting real beauty. In 2004, it launched the Campaign for Real Beauty, which broke away from traditional beauty standards. Instead of using models, Dove featured real women of all shapes, sizes, and backgrounds, encouraging self-confidence and body positivity. This campaign helped Dove become more than just a skincare brand—it became a movement celebrating authenticity and self-acceptance.
2. Body Wash: Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
3. Monthly sales volume:80k+ bought in the past month
Bestseller #2
CeraVe |
1. Brand Story: CeraVe was founded in 2005 in the United States by dermatologists and skincare experts. The brand’s name combines “Ceramides”—essential lipids that help restore the skin barrier—and “Vehicle”, referring to its unique delivery system called MVE (Multivesicular Emulsion), which releases moisturizing ingredients throughout the day. CeraVe is known for its simple, fragrance-free formulas that are suitable for sensitive, dry, or compromised skin. Recommended by dermatologists worldwide, CeraVe products focus on strengthening the skin barrier using three essential ceramides.
2. Body Wash: CeraVe Body Wash with Salicylic Acid, Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin, Allergy Tested, 10 Ounce
3. Monthly sales volume:40k+ bought in the past month
Bestseller #3
NIVEA MEN |
1. Brand Story: NIVEA MEN is a sub-brand of the iconic German skincare company Beiersdorf, which launched the original NIVEA cream in 1911. NIVEA MEN was introduced later as one of the first complete skincare lines made specifically for men. Understanding the distinct needs of male skin—especially related to shaving, oil control, and hydration—NIVEA MEN created products that are practical, effective, and easy to use. With a masculine identity and a focus on performance, NIVEA MEN has partnered with major sports teams and events to reinforce its brand positioning.
2. Body Wash: NIVEA MEN Active Clean Body Wash with Natural Charcoal, Skin Care Gifts for Dad, 3-in-1 Charcoal Body Wash, Face and Hair, For Normal to Oily Skin, 16.9 Fl Oz Bottle, Pack of 3
3. Monthly sales volume:10k+ bought in the past month