Bestseller #1
1. American Crew was launched in 1994 by stylist David Raccuglia, who wanted to create professional grooming products specifically for men—a market that was largely forgotten at the time. Their approach was simple but revolutionary: combine professional-grade ingredients with a “no-bullshit” cutting methodology to define modern masculine style. By focusing on high-performance styling aids like Fiber, they became the world’s leading professional men’s grooming brand.
2. American Crew Fiber, High Hold Styling Hair Puck For Men With Low Shine, Lanolin Wax + Beeswax + Cetyl Palmitate, Water Based & Stylist Approved
3. Monthly sales volume：40k+ bought in the past month
Bestseller #2
1. Brand story： Highland was founded in 2021 by Cole Craner and Ryan Craner, who saw a need for simpler, more sustainable men’s grooming options. At that time, many styling products relied on synthetic plastics and harsh chemicals that harmed hair health. The founders wanted to create a high-performance line using raw, earth-based ingredients—focusing on transparency, minimalism, and the power of glacial clay.
2. Highland was founded in 2021 by Cole Craner and Ryan Craner, who saw a need for simpler, more sustainable men’s grooming options. At that time, many styling products relied on synthetic plastics and harsh chemicals that harmed hair health. The founders wanted to create a high-performance line using raw, earth-based ingredients—focusing on transparency, minimalism, and the power of glacial clay.
3. Monthly sales volume：1k+ bought in the past month
Bestseller #3
1. Brand story： Suavecito began in 2009 as a small family project in Santa Ana, California, founded by Tony Adame and friends. The brand blended custom car and tattoo culture with high-performance grooming, focusing on a unique water-based formula that “holds like wax but washes out like gel.”
2. Suavecito Firme (Strong) Hold Pomade, Strong Hold Hair Styling Wax for Men, High Shine and Long-lasting Formula, Signature Original Scent, Water-soluble, Paraben-free and Easy to Wash Out – 4 oz
3. Monthly sales volume： 20k+ bought in the past month